Our approach
Thoughtful projects for small growing spaces.
Small gardens. Room to grow. Three projects, each with its own materials, conditions and reasons behind the choices.
FYNORA is an editorial concept for people who enjoy plants and want to make something with them.
Our starting point is simple: a small project can still deserve careful planning, clear instructions and a good understanding of what the plants need.
The collection explores three approaches: the humid environment of a closed terrarium, the sculptural craft of kokedama and the open composition of a miniature dry garden. Each has its own materials, care considerations and possibilities for design.
We aim to connect the making with the growing. That means explaining choices, leaving room for observation and recognising that plants change over time. A successful project is more than a photograph of the first day.
How we write the care chapters
A project is not finished on day one.
Most miniature gardens are photographed once, on the day they are made. The guides are written for what happens afterwards, so every project has an observation record rather than a watering calendar.
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Day one
The composition is finished and nothing has settled yet.
Write down what you planted, the container, the growing medium and where it stands. This is the page you will want in two months.
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The first weeks
The plants respond to their new conditions, not to the photograph.
Look at the growing medium, the leaves and the light at different times of day. Some settling-in change is normal; a pattern that keeps going is information.
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The months after
Growth, seasons and the limits of the container start to show.
Prune, adjust or repot when the plants ask for it. A project that has changed is not a project that failed.
Why no calendar
Water the plant in front of you, not the date.
A fixed quantity on a fixed day ignores the thing that actually decides: the growing medium, the condition of the plant, the season and the room it lives in. The same kokedama needs different care in February and in July, and two kokedama made on the same afternoon from different plants need different care from each other. So the guides teach you what to look at, and leave the schedule to the plant.
Written as an illustration of the method. It is not a record of a specific project or a care instruction for any particular species.
Our values
Three things we keep to.
Clear explanations
Terms are explained where they appear, and every choice comes with the reason behind it. No horticultural background is assumed.
Considered materials
Containers, growing media and moss are chosen on purpose, with responsible sourcing explained rather than assumed.
Attention to living plants
The composition is the beginning. What the plants need afterwards gets the same space on the page as the design.
Where the material comes from
Sources named, promises avoided.
Some of these limits cost us a more exciting sentence. We would rather keep them.
What we rely on
Horticultural sources, then original work
Starting points include the RHS material on terrariums and on cacti and succulents, and Kew’s published kokedama guidance. These inform the distinctions we draw; the instructions, projects and prose are our own.
- We do not reproduce anyone else’s leaflet, illustrations or step sequences.
- None of the organisations we read has endorsed FYNORA.
- Cultural background on kokedama appears only where we can verify and attribute it.
- Plant names and care compatibility are checked before a project is published.
What we will not claim
No guarantees, no shortcuts
A plant is a living thing in your particular room, and we cannot promise how it will behave there.
- No plant is impossible to kill, and nothing here is maintenance-free forever.
- No project works in any room, and we make no claims about purifying the air.
- No universal watering amounts or dates, no pesticide recipes and no diagnosis from a photograph.
- Not every fern, moss or succulent is safe around animals or young children — check the species.
The images in this preview are marketing designs. Final step-by-step photographs and diagrams will show the processes they describe, and no generated image stands in for a plant-identification reference.
The notebook is part of the kit
What you record is what you will know next season.
Every planned guide ends with a journal: the container and the plants, the conditions you gave them, and what you saw change. It is the least decorative part of the book and the one that makes the second project better than the first.
It also keeps the three systems apart in your own notes. A sealed vessel, a wrapped root ball and an open draining pot behave differently, and writing down which one you are looking at is half of knowing what to do about it.
Where the collection stands
In development, and said so on every page.
The guides are currently in development. The previews show the intended design and approach; complete manuscripts and final page counts will be confirmed before release. Nothing here is an instant download, and the mockups represent digital PDFs rather than printed books.
Before anything goes on sale we will write the full manuscripts, replace the previews with genuine final pages, confirm the prices and page counts, and test the actual file delivery. No extra books, videos, audio lessons, memberships or bonuses are included, and none will be announced unless they are really produced.
Digital guides in development. Plants, containers, tools and other project materials are not included, and the guides do not promise that a plant will survive.